Coral Briefs · Live brief
Recommendation
Prioritise mobile onboarding before expanding acquisition.
Mobile drives 71% of conversions, but first-session completion remains the largest avoidable drop-off.
Source
Growth review · Q3 · 1.28m sessions
“Mobile conversion 4.9%; onboarding completion 62%.”
Ask a question
What changes if completion reaches 75%?
Note
Validate with the product team on Friday.