CORAL BRIEFS

Information, made explorable.

Turn documents, data and ideas into interactive briefs that are easier to understand, easier to explore and traceable back to their sources.

Coral Briefs · Live brief

Recommendation

Prioritise mobile onboarding before expanding acquisition.

Mobile drives 71% of conversions, but first-session completion remains the largest avoidable drop-off.

Source

Growth review · Q3 · 1.28m sessions

Mobile conversion 4.9%; onboarding completion 62%.

Ask a question

What changes if completion reaches 75%?

Note

Validate with the product team on Friday.

01 · Sources in. Brief out.

Sources in. Brief out.

Give Coral the material and direction. Get one clear, interactive brief your readers can explore.

Sources
Data
Instructions
Interactive brief

02 · A new communication format

Create clearly. Read at your own depth.

Create01

From sources to brief.

Give Coral your source material and tell it what you need to communicate.

Explore02

Start with the answer. Go deeper when you need to.

Readers can stay at the surface or open more detail without losing the thread.

Trace03

Know where it came from.

Facts and figures can lead readers back to the original source.

Interact04

Don’t just read it. Ask it.

Ask questions, leave notes and keep the conversation with the information.

03 · Reasoning, when you need it

Share the reasoning, not just the conclusion.

The conclusion stays clear. Readers who need to evaluate it can reveal the reasoning, evidence and original source progressively.

  1. Fact
  2. Evidence
  3. Inference
  4. Conclusion
1Conclusion
2Reasoning
3Evidence
4Source

Build the next communication format with us.